22.07.2025
IN THE MOOD
FOR SUNSHINE
Some seasons begin before the calendar says so.
When sleeves get shorter without you noticing, your pace slows down, and everything starts to smell a little like outside.
The sun is back at the centre of it all.
It follows you down the street, sits with you at the café, slips into long afternoons that don’t ask to end.
And with it comes a new kind of exposure: more time outdoors, more skin uncovered, more contact with what surrounds us.
It’s not just about summer.
It’s a state of mind. That quiet urge to let the light in, to feel better just because the sun is there.
But exposure isn’t neutral. It leaves a mark.
Sunlight is good — but only when you meet it wisely.
Skin remembers everything: a quick walk, a long lunch outside, a forgotten hour on a bench.
You don’t need a beach day. The little things count.
So, like always, it’s about intention.
Drink water. Find shade. Time it right. And wear something that’s made to protect.
Sun protection isn’t just for holidays.
It helps prevent spots, dryness, premature ageing.
It keeps skin firm, even, luminous — even when the sky is cloudy or the temperature mild.
Because UV rays don’t take time off.
We created a sunscreen that does what it should, without making a scene.
No fragrance. No heavy finish.
Just real protection that does its job and disappears.
SPF 30, water-resistant, and light enough to wear every day.
For sensitive skin, for everyday exposure, for the kind of sun that follows you everywhere.
Because sun care is self-care. And every ritual deserves intention.
13.04.2026
A DAY ON YOUR SKIN:
OUR SS2026 CAMPAIGN
The room holds a soft, warm light.Shutters filter the green and break it across walls, skin, and fabrics. The morning unfolds in this rhythm.The body moves naturally, finding its place within the light. In the bathroom, the light becomes clearer.Water runs, textures warm in the hands and spread with ease. Movements become precise, continuous, readable. […]
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Reading Time: 2min
11.03.2026
THE SEASON
OF LIGHTNESS
Spring never arrives all at once. It begins with the light. Days stretch a little longer, the air softens, and the body slowly remembers the pleasure of movement. Walking a little more. Staying outside a little longer. Following paths that during winter felt distant. Nature awakens — and with it, so do we. The first […]
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Reading Time: 2min
22.08.2025
DAILY HAND
RITUALS
Hands are the new face. Trends say it, runways confirm it: details matter. After years of skincare and makeup centered on the face, the focus shifts to what touches, holds, communicates. Because contact is never neutral — and skin always tells a story. In this new narrative, hand care is no longer a secondary gesture. […]
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Reading Time: 2min
20.03.2025
TAKE AWAY
HOLIDAY
Pure freshness: a part of South Tyrol in your daily beauty routine Holidays are always an extraordinary experience, a time when we immerse ourselves completely in a world of natural beauty and tranquillity. But why limit yourself to enjoying these sensations only during a holiday? Why not bring the Italian Alps directly into your daily […]
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Reading Time: 3min