13.04.2026
A DAY ON YOUR SKIN:
OUR SS2026 CAMPAIGN
The room holds a soft, warm light.
Shutters filter the green and break it across walls, skin, and fabrics.
The morning unfolds in this rhythm.
The body moves naturally, finding its place within the light.
In the bathroom, the light becomes clearer.
Water runs, textures warm in the hands and spread with ease. Movements become precise, continuous, readable.
The skin becomes luminous, more even, compact.
Outside, the terracotta keeps the freshness of the morning.
The pool is deep, the green reflects and moves slowly across the surface.
The body stretches, enters the water, returns to the sun.
The skin remains even, moving through light, water, and air with the same quality.
Each image comes from a real moment, a simple gesture, a present body.
In the shower, light falls from above, clear and direct.
It settles on wet hair, giving it structure and weight.
Water moves through it, following the line of the body.
Hands guide the gesture, steady and natural.
The Not Just Bodycare shampoo activates on contact with water.
It glides, envelops, leaves a full, clean sensation.
The face opens, the gaze remains still.
The skin gathers the light, holds it.
This is how the Spring Summer 2026 campaign by Not Just Bodycare takes shape.
Within an everyday gesture, observed closely, in its most real expression.
11.03.2026
THE SEASON
OF LIGHTNESS
Spring never arrives all at once. It begins with the light. Days stretch a little longer, the air softens, and the body slowly remembers the pleasure of movement. Walking a little more. Staying outside a little longer. Following paths that during winter felt distant. Nature awakens — and with it, so do we. The first […]
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Reading Time: 2min
22.08.2025
DAILY HAND
RITUALS
Hands are the new face. Trends say it, runways confirm it: details matter. After years of skincare and makeup centered on the face, the focus shifts to what touches, holds, communicates. Because contact is never neutral — and skin always tells a story. In this new narrative, hand care is no longer a secondary gesture. […]
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Reading Time: 2min
22.07.2025
IN THE MOOD
FOR SUNSHINE
Some seasons begin before the calendar says so.When sleeves get shorter without you noticing, your pace slows down, and everything starts to smell a little like outside. The sun is back at the centre of it all.It follows you down the street, sits with you at the café, slips into long afternoons that don’t ask […]
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Reading Time: 2min
20.03.2025
TAKE AWAY
HOLIDAY
Pure freshness: a part of South Tyrol in your daily beauty routine Holidays are always an extraordinary experience, a time when we immerse ourselves completely in a world of natural beauty and tranquillity. But why limit yourself to enjoying these sensations only during a holiday? Why not bring the Italian Alps directly into your daily […]
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Reading Time: 3min